The Reputation Gap: Why Hiring in 2025 Demands a New Kind of Clarity


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By Darrin Lipscomb, Founder & CEO at Ferretly

In a hiring environment where the stakes have never been higher, we need to ask a harder question: Can we still see people clearly—or are we relying on tools that no longer see enough?

For decades, background screening has been built on a framework of static data: criminal records, employment history, and formal verification. That model served its purpose. But in 2025, it’s straining under the weight of modern risk.

The world has changed. How candidates show up—digitally, behaviorally, reputationally—now shapes brand trust before they ever step into a role.

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