By Mallory Herrin, CEO & Principal HR Consultant, HerrinHR
Data shows that 66% of candidates accept offers based on positive experiences, while 60% abandon applications due to friction. Positive candidate experiences during hiring significantly impact employer branding, offer acceptance, and long-term engagement. Fairness, transparency, and respectful communication foster trust and loyalty, while poor experiences—like lack of feedback or complex applications—lead to drop-offs and reputational damage. Organizations that prioritize candidate-centric processes—clear expectations, relevant assessments, and inclusive practices—see stronger cultural alignment and satisfaction. Investing in thoughtful screening transforms hiring into a strategic brand moment, driving better outcomes across recruitment, retention, and reputation.