Downtime from issues with the server to maintenance on hardware could cost online companies who rely on 100% uptime about nine hours each year. Industry standards indicate that web domains and hosting services often advertise 99.9% in uptime. The .1% of downtime equates to 43 minutes per month and, during a busy month, could mean no access to important information. A study in the United Kingdom broke this down to mean that, if every e-commerce business runs on a standard service level agreement (.1% downtime), the potential loss of a business with 440 in revenue would be 440 billion. In addition, a poll conducted in the UK revealed that 37% of respondents would avoid buying from a brand if they experienced downtime.