THE APEC CROSS-BORDER PRIVACY RULES: ADVANCING PRIVACY AND DIGITAL TRADE IN ASIA

What does the rest of the world beyond the EU and Europe believe about Privacy Shield? Part of the answer lies in the APEC Cross-Border Privacy Rules system (CBPRs), a mechanism to raise standards for the protection of personal information while ensuring that data can flow freely between the 21 members of APEC, which together represent 54 percent of the world economy. The APEC Cross-Border Privacy Rules system builds consumer, business and regulator trust in the data flows that businesses in the United States and across the Asia-Pacific region rely on by providing voluntary but enforceable standards for privacy protection.

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