Introduced by Reps. Luke Messer (R-Ind.) and Jared Polis (D-Colo.), a new measure would bar school technology vendors from selling student information to third parties or from creating student profiles for non-educational purposes. The bill is known as the Student Digital Privacy and Parental Rights Act. Some in the tech industry have worried such restrictions could prevent the legitimate use of student data to invent new products and tailor existing ones to individual student’s needs. The bill tries to account for this concern by allowing providers to use data to personalize students’ learning and improve products with de-identified student data.