Having a good business reputation is essential for survival in the marketplace, and is one of the most significant assets an organization can have. Ina van der Merwe, Director and CEO of background screening market leader, Managed Integrity Evaluation (MIE), says that while business leaders recognize that their suppliers may impact the public’s perception of their companies, few translate this into specific criteria when evaluating potential vendors. When going through a ‘winning vendor’ check list, business leaders consider points like price, turnaround time and contract terms. While these are vital considerations, they should also examine how a potential supplier will reflect on their organization.