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Utah becomes fourth US state to enact comprehensive consumer privacy legislation

On March 24, Gov. Spencer Cox, R-Utah, signed the Utah Consumer Privacy Act into law, making Utah the fourth state to enact comprehensive consumer privacy legislation. The law goes into effect on Dec. 31, 2023.

The UCPA is both similar to and different from the consumer privacy laws of California, Virginia, and Colorado. Namely, it draws heavily from the Virginia Consumer Data Protection Act and several of its VCDPA-like components are also contained in the Colorado Privacy Act. At first glance, certain aspects of the law bear resemblance to the California Consumer Privacy Act. In practice, however, the substance of the UCPA takes a lighter, more business-friendly approach to consumer privacy than all three of its predecessors.

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Post By Ken Shafton (1,719 Posts)