Acting U.S. Commerce Secretary Rebecca Blank has announced the United States’ participation in the Asia-Pacific Economic Cooperation’s (APEC) Cross Border Privacy Rules (CBPR) system. This voluntary system promotes a baseline set of data privacy practices for companies doing business in participating APEC economies. The goal of the system is to enhance electronic commerce, facilitate trade and economic growth, and strengthen consumer privacy protections across the Asia Pacific region.
“U.S. participation in APEC’s Cross Border Privacy Rules system is a significant milestone in international data protection and is an important step in the implementation of the global privacy strategy outlined in the Obama administration’s February 2012 Data Privacy Blueprint,” said Acting Secretary Rebecca Blank. “This system will enable participating companies in the United States and other APEC member economies to more efficiently exchange data in a secure manner and will enhance consumer data privacy by establishing a consistent level of protection and accountability in the APEC region.