A privacy bill that has been passed by the Washington State Senate would give state residents new rights over data collection and use, including the right to opt-out of targeted advertising. Specifically, the Washington Privacy Act would give residents the right to access data about themselves, correct errors, delete the information, and opt-out of having their data used for ad targeting and profiling. If enacted, the bill’s restrictions would generally apply to companies that conduct business in Washington and handle data of at least 100,000 consumers a year.
