The Government has recently highlighted its proposals for the ground breaking midata programme, as part of its ongoing consultation and progress review which sets out measures to provide it with a legal framework. The Government is committed to putting the UK at the forefront of this rapidly developing market which is why the consultation proposes introducing a power that, when exercised, would give new rights to consumers to access their personal transaction data in an electronic, portable and machine-readable format. midata was launched in April 2011 as part of Government’s consumer empowerment strategy, Better Choices: Better Deals. The programme is a partnership between the UK Government, consumer groups and major businesses aimed at giving consumers access to the data created through their household utility use, banking, internet transactions and high street loyalty cards. Allowing people to access and use this personal data has the potential to open up a wealth of opportunities for consumers and businesses, promoting growth across the wider economy.