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How to Create an Effective Social Media Policy

So many employees are now working remotely indefinitely and the boundary between personal and professional use of social media can be blurred. Employers should create and update social media policies so that employees understand what is defined as inappropriate online behavior, including the concerns of senior leadership, HR, legal, marketing, communications, and IT. Some companies even require new employees to read and sign the social media policy upon hire. Policies should include things like the roles of employees on social media; acceptable conduct and content; regulations, legal restrictions, and sensitive information; the procedure for conflict or crisis; and a call to action for participation. Before proceeding, ensure those policy writers have a firm understanding of state-by-state laws and restrictions and that all involved are prepared to encourage engagement that reflects the company’s culture and is consistent with other company policies.

 

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Post By Ken Shafton (965 Posts)