While the traditional applicant tracking system (ATS) has assisted in the process of sourcing, nurturing, interviewing, and hiring candidates, the process has gotten more complex and a next-generation talent relationship management (TRM) platform can help provide a seamless experience for both candidates and recruiters. With COVID-19 pushing the hiring process online, it is important for the hiring process to take place in one place, rather than outside the program to search for, email, and schedule interviews with candidates. A TRM functions like an ATS combined with a customer relationship management (CRM) tool, containing all the data, activity, and communication surrounding a candidate role in one place.
