Technology has stormed aspects of our society to the core of living. It creates a new substantial force of disruption, which provides a different perspective on how technology coexists in every aspect of our lives. As a result of the disruption, economists now consider data as the “new oil”, which serves as a beneficiary to either common good or criminality. The government agency responsible for regulating Indonesia’s financial services has officially appointed the Indonesia Fintech Association (AFTECH) to address personal data protection in the financial services sector. What is AFTECH’s Code of Ethics on the legal basis and definitions; general principles on regulating personal data; rights of the data owner and obligations of the controller; data processing mechanism; dispute resolution; and concluding remarks?