Fabricated job titles and misleading online profiles are driving a sharp increase in personal background checks, according to ClarityCheck’s latest survey. With growing mistrust in digital interactions—especially in dating and e-commerce—users are turning to verification tools to confirm identities and credentials. Gen Z leads the shift, with 64% screening unknown numbers before engaging, and 1 in 4 canceling dates after checks. Women, in particular, are fueling the adoption of phone number verification, prioritizing safety over paranoia. As anonymity rises, digital vetting becomes a new norm for emotional risk management and trust-building in everyday life.
