South Korea’s Personal Information Protection Commission (PIPC) released revised guidelines for writing personal information processing policies, aligning with updates to the Personal Information Protection Act. The new guidance emphasizes transparency in handling online behavioral data, especially for personalized advertising, and requires clear, accessible privacy disclosures across digital platforms. It introduces tailored policies for children under 14 and provides flexibility for small businesses and public institutions. The revisions also clarify consent requirements, data retention standards, and third-party data sharing practices, aiming to strengthen user rights and simplify compliance for data controllers.
