Buzz Insider
September 15, 2015

The Psychology of Creating Repeat Customers for Your Business

If You Can Master These Underlying Principles of Engagement, Nothing Can Stop You

Apple. Netflix. Starbucks. Amazon.

Chances are, you've bought something from each of these companies within the past few years. In fact, I'd be willing to guess that you've made multiple purchases from every one of these brilliant brands. I know I have.

There are several reasons why I've bought multiple products and services from these companies, but what's important to note is that they have successfully made me a repeat customer and what's more; I'm happy about it.These companies worked very hard to become habit-forming by nature, and as a reward, they can rely on getting a certain amount of revenue from me every year with somewhat regularity.

A few weeks ago, I attended an incredible class on this exact subject with Best-Selling Author and entrepreneur NirEyalwho shared with us the psychology behind how any business can maximize their ability to create repeat customers at every turn.One of the most core concepts I took away from our conversation was the importance of always creating only the highest quality, results-driven content for our customers.

Even delivering an incredible amount of value isn't enough, alone. You have to give your customers a reason to come back for more on a regular basis.

How can we learn from the most successful addicting brands in the world, and apply the same principles they use, to our businesses?

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