Buzz Insider
August 18, 2015

Five Steps to Manage the Customer Journey for B2B Success

Today's customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources - standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more customers in this new world of business? By focusing on creating extraordinary customer experiences.

Studies show that customers who experience consistently positive interactions with a company are likely to buy from that company again, and again. For example, a recent McKinsey report states that 70% of buying experiences are based on how the customer feels they are being treated. And, 55% of customers would pay extra to companies to guarantee better service, according to Defaqto Research. Conversely, a customer is 4 times more likely to defect to a competitor if the problem is service-related than it is price or product-related.

So, how can you get started building a customer-centric organization that consistently creates extraordinary customer relationships?

Read more

This eDirect Mail Campaign is sponsored by Omni Data Retrieval.

Disclaimer Statement: All information presented is for information purposes only and is not intended to provide professional or legal advice regarding actions to take in any situation. Advertisements are presented for information and marketing purposes only. The views expressed by advertisers are exclusively their own and should not be construed to represent the views of The National Institute for Prevention of Workplace Violence, Inc. in any way. Also The National Institute for Prevention of Workplace Violence, Inc. makes no representations for any products or services that are promoted and accepts no responsibility for any actions or consequences that occur as a result of any purchases from advertisers.