The Background Buzz Insider
August 6, 2014

The 2014 HR Buying Trends Report

Great HR products and services don’t sell themselves. Effective marketing is essential. But what constitutes effective marketing? How should HR solution providers allocate their marketing resources?

The answer to that multibillion-dollar question is it’s different for every provider. But two of the biggest factors that help determine your marketing success are: 1) how and where do your potential buyers consume information; and 2) what do they value most in helping them research their purchasing options and determine their short list of vendors to evaluate more closely?

Above all, “The 2014 HR Buying Trends Survey” shows the importance of having diverse marketing—i.e., a website fueled by a constant stream of fresh content, a strong social media presence, and a strategy that includes exhibiting, sponsoring and speaking at the right conferences and events.

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Disclaimer Statement: All information presented is for information purposes only and is not intended to provide professional or legal advice regarding actions to take in any situation. Advertisements are presented for information and marketing purposes only. The views expressed by advertisers are exclusively their own and should not be construed to represent the views of The National Institute for Prevention of Workplace Violence, Inc. in any way. Also The National Institute for Prevention of Workplace Violence, Inc. makes no representations for any products or services that are promoted and accepts no responsibility for any actions or consequences that occur as a result of any purchases from advertisers.