The Background Buzz Insider

The Background Buzz Insider
April 7, 2015

The 4 Essential Research Strategies in Content Marketing

In the world of content marketing, strategy is king. The Content Marketing Institute's 2015 B2C Benchmark Report shows that 47 percent of the most effective content marketers have a documented strategy, while only 5 percent of the least effective do. This trend is mirrored in B2B content marketing, where 54 percent of the most effective practitioners have a documented strategy, compared with 11 percent of the least effective. Having a documented strategy--and following it--seems to be the secret sauce behind content marketing success. But how exactly should you build that strategy?

Content strategy should be determined by research and hard numbers, not hunches. With the proper tools and processes, you can use data to take the guess work out of marketing, thus creating the greatest likelihood of winning.

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