The Background Buzz Insider
June 3, 2014

Global Mobile Statistics To Blow Your Mind

According to The International Telecommunication Union there are nearly 7 billion mobile subscriptions worldwide and in 2014 mobile is predicted to overtake desktop Internet usage.

This is largely based on the developing world having access to cheap smartphones and data plans as opposed to having to buy a laptop or desktop device to access the Internet. The rise in 3g and 4g data in countries like India and China proved to be a massive shift in the dynamic of mobile web usage due to the poor infrastructure in most major metro areas (and especially outside them).

As of 2012, 116 million Americans owned smartphones. This figure is up from 93.1 million just a year earlier. 2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. This figure alone should justify the expense of a mobile strategy by most businesses.

70% of mobile searches lead to online action within an hour. Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop . Why? Mobile users are on the go. When you're browsing, you grab the laptop and start researching or just satisfying curiosity for products or services. When you grab your smartphone to search, you have a specific intent in mind.

Source: http://www.convinceandconvert.com/mobile/7-mobile-marketing-stats-that-will-blow-your-mind/


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